Upcycling is that spark of magic that gives a second, better life (yes, that's where the "up" comes from) to things that would otherwise end up in the trash. In our case, most of our upcycled ingredients are foods that could be categorized as “unusual” or “at their peak of maturity.” But, surprise surprise, it turns out they have a lot, and when we say a lot, we mean a lot of amazing properties for your skin.